Poets & Quants published the results of a survey last week that showed prospective MBA students are feeling anxious over the uncertainty regarding when campuses will reopen. Among survey respondents, almost all—96 percent—said that missing out on the on-campus MBA experience is a “major concern.” Approximately one-third of the admitted students said that they will want to defer their start year if students are not invited back to campus in the fall, while fewer than one in five (17 percent) said they are okay with attending classes online. Just under half, 43 percent, believe that tuition and fees should be reduced if MBA programs cannot be conducted on campus, with a suggested tuition decrease averaging 37.5 percent.
With most business school deans reporting that they do not believe campuses will return to normal operations until September 1, 2020 or later, according to a recent survey that included 48 business school deans completed by Eduvantis, a higher-education consulting firm, there is talk that the current necessity of technology-based courses may forever impact the mode of business education delivery. The Eduvantis survey also asked deans to comment on how much their programs will “tilt towards distance learning” even after normal operations have resumed. While just 26 percent of respondents believe that their schools’ offerings will look “similar to what it was before,” a majority, almost three-fourths, say that they believe their schools will tilt more towards online learning to varying degrees. Additionally, there was notable consensus in response to an open-ended question asking deans what long-term institutional positives, if any, may stem from COVID-19 with 65 percent responding within the theme of “increased online teaching capabilities and comfortability.”
A recent Financial Times article described this period in business education as a time of innovation, and even as a tipping point for embedding technology more firmly into the foundation of the MBA experience by necessitating that even formerly resistant staff now provide online courses. The article quotes Paul Almeida, dean of Georgetown University’s McDonough School of Business. “We do feel the students’ pain, the challenge they are facing, not just moving from face-to-face teaching to a virtual classroom but having to study from home and concerns about the future jobs market,” says Almeida. “But this crisis has planted seeds for innovation and transformation in the use of technology, about the potential for using our buildings differently so that people can study more flexibly and staff can telework.” He points out that distance learning can provide faculty researchers opportunities to work more collaboratively with other institutions or labs, “where we can unleash the power of working across universities.”
While this time of uncertainty is rife with questions, it seems that business school leadership and faculty are uniquely positioned to meet the challenges with optimism. Many programs have been building up online course offerings and integrating technology into course delivery for years. Prospective students, particularly those who are feeling anxious over the possibility of obtaining part of their degree online, may alleviate some of their anxiety by familiarizing themselves with their preferred schools’ existing online structure and offerings. While it is true that online substitutions will not provide the same experience as an in-person, on-campus MBA, schools are demonstrating that there is still ample opportunity for an excellent business education, and they are looking to find and integrate the best practices from this period into their standard operations.