Five Writing Tips to Ensure Your MBA Application Essays are Memorable

We see it all the time. You have compiled excellent professional and extracurricular experiences and great personal anecdotes. But, for some reason, when you write your essays they are still coming across as …flat.  We’ve gathered up our top five writing tips below to help you incorporate personality and bring your essays to life. 

• Update your language. In your academic and/or professional life you likely use formal language in your written communications. However, we would caution you against being overly formal in your application writing. A personal essay is more like journalism than an academic paper. You're telling a story, and this one is about you. You want to sound intelligent and respectful but being a bit colloquial makes you appear confident and relaxed. As if to say, "This is who I am. This is who I plan to become." 

A great test is to read your writing aloud and see how easily it flows. Does your language feel natural or stilted? Does it sound like you? Make sure your writing style and language choices promote a connection between you and your reader.

• Structure your writing to grab the reader’s attention. One of the goals of your writing is to inform, but it is equally important to engage your reader and get them personally invested in your journey. You might even take a cue from an action movie. When the lights go down and the curtain goes up, you see the star in a sports car going full throttle. What you don’t know, immediately, is who or where they are. Narrative writing does not have to be linear. After leading with an attention-grabbing scene, the writer can go back and provide additional context and information on what’s missing. 

• Embrace emotion. Take a lesson from advertising. What do the best commercials have in common? They make you feel something—humor, pride, sorrow. As you write your essay responses, ensure that you use emotion to connect with your reader. And, this doesn’t necessarily mean recounting only sad or difficult times. Rather, it means bringing your reader along on the full spectrum of your experience as you share a story from your life. We rarely feel just one emotion at a time, embrace the complexity.

• Make it universal. Let the reader share in your learning by making it about more than yourself and your own experience. Look for the transcendence and let the admissions committee in on it. You didn’t just overcome a fear of public speaking, you learned to challenge yourself and break past self-constructed barriers. You didn’t just overcome cultural differences while working in a diverse group, you learned about seeking out commonalities with others. Whatever it is you learned, dig deep for that universal finding that will help to ensure your reader finishes your essay feeling they are better off for the experience. 

• Don’t forget the basics. One of our mottos is: "Clarity above all things." When you write an essay for your application, leave no room for misinterpretation. The reader needs to see the story how you do. Crisp and untangled writing is also best given character count limitations and how much you need to share.

Top Five Mistakes to Avoid When Writing Your MBA Application Essays

Writing your MBA application essays is a massive undertaking. You must show the admissions committee who you are and what you value, while simultaneously building a case for why you will succeed in business school and beyond. It’s a lot. But we can help.

Below are the top five most common mistakes we see applicants make as they approach their essays. Try your best to avoid them.

1. Trying to include everything: You cannot fit every relevant experience you've ever had into your essays—and hey, that's why you submit a resume. Stick to one or two key experiences will show your abilities in leadership and critical thinking, prompted growth, and reinforced your interest in obtaining an MBA. The essays are about showing depth.

2. Telling instead of showing: The admissions committee is looking for more than a list of your strengths and traits. Not only is that boring, it is unreliable. A good rule of writing is: “Show, don't tell." Listing off your qualities is meaningless if you're not backing them up with real-life examples. Instead of telling the reader, “I am good at solving complex problems,” provide an anecdote that will show them your critical and/or creative thinking in action.

Similarly, don’t tell the school what you will do in the future without showing them why you are capable of achieving such things. We've said it before: Sharing goals works when what comes before it exemplifies your strengths and abilities. More than what you want to do, what you have done tells us who you are.

3. Staying linear: Imagine your intro paragraph as the opening sequence of a movie—the most thrilling ones start mid-scene. You want to see an action star in action, not waking up to a buzzing alarm clock. Don't save the excitement for many scenes later. Show yourself there, then explain how you got there.

4. Being uptight: A personal essay is more like journalism than an academic paper. You're telling a story, and this one is about you. You want to sound intelligent and respectful but being a bit colloquial makes you appear confident and relaxed. As if to say, "This is who I am. This is who I plan to become." Boom.

5. Overusing passive voice: Keep most of your sentences active. Passive voice can minimize your contributions and slow down your essay's momentum. Active sentences move the statement forward.

There is flexibility, of course. Some passive sentences aren't slow-going or unnatural, and there are also times when you'll use passive voice for effect, accuracy, clarity, or flow. Just be mindful of how often you're doing it.

Finally, beware of having too many readers review your writing. If you're an Apply Point client, consider asking two people besides your two Apply Point advisors (who work as a team) to read your essays. If you're not working with a consultant, you could ask up to four people to read your work but make that the maximum just so you won't be overwhelmed by input.

This is not us saying that you shouldn't have any readers at all. You want eyes or ears on this, especially if they're attached to someone you respect who knows you well. In fact, the top question you should ask them is: "Does this sound like me?" Friends, family members, or a mentor can confirm if your essay gets your personality and best qualities across. That said, send them the edited, polished draft rather than your raw first draft. This way their suggestions and questions won't psych you out because you already have a good idea of what you want to present in your response.