Essay Tips: The Yale School of Management

Yale’s SOM has published deadlines for their MBA application. Let’s get started!

Round Application Deadline Decision Notification

Round 1 12 September 2023 05 December 2023

Round 2 04 January 2024 26 March 2024

Round 3 09 April 2024 16 May 2024

The Yale School of Management has a mission to “educate leaders for business and society,” leaders with varied interests, skills, and ways of thinking and approaching the world. Yale’s admissions committee believes that students learn and grow more from working within diverse groups. So, as you craft your application, think about your unique approach to leadership, demonstrate your ability to work with and learn from others who are different from you, and don’t be afraid to highlight your differences, quirks, and passions.

Written Essay: Describe the biggest commitment you have ever made.

We developed this question in collaboration with Amy Wrzesniewski, a professor of organizational behavior at Yale SOM. Your time in business school, and the choices you make thereafter, represent significant commitments. In asking this question, the Admissions Committee is seeking to learn about how you have approached a commitment of importance in your life.

You have just one essay to provide the admissions committee with insight into who you are, so use this opportunity to get deeply personal and share key moments from your life that demonstrate your ability to work towards a commitment. Share moments where you had to overcome doubt and struggle and dig deep to find grit as your motivation waned.

Perhaps you can’t immediately name your biggest commitment or you don’t know how to approach describing it. So, start with a brainstorm. Write down stories from your past. A lot of them. (And, bonus! This will serve as an excellent starting point for essay responses for other school applications and/or when preparing for various interview questions.) Think about the experiences you’ve had that prompted a significant evolution in your perspective. This may involve beautiful and/or catastrophic moments, feelings of pride or shame, times of success or struggle, unexpected discovery, and notable relationships. Did an aha moment bring to light a commitment that you wanted to make or did it solidify a commitment that you already made?

Think also about how you choose to spend your time (or other limited resources). Have you volunteered with environmental organizations since high school, and have recently taken on a significant leadership role, in addition to your full-time job? Did you take an intense investment banking job out of college and give up your social life or key relationships? Alternatively, did you quit a lucrative career to join a political campaign or spend more time with your family? Activities or people who you spend a great deal of time with requires making sacrifices in other areas of your life, and can be useful for pinpointing who or what you are most deeply committed to.

While you’ll want the majority of your essay to reflect your adult life, the origins of your biggest commitment may have occurred at a younger age, so keep your brainstorming broad. After writing these pivotal moments down, see what themes emerge. Remember that while your commitment may be broad in scope, you’ll want your supporting stories to be detailed and specific.

Video Essay Questions

You will receive access to the video questions after you submit your application and pay your application fee. The video questions are not a substitute for the interview. Instead, they provide a unique way for us to assess your communication skills and your ability to think on your feet, and enable us to create a more dynamic, multi-dimensional profile of each candidate.

Yale asks applicants to respond to several short video essay questions, in order to exhibit their personality, communication skills, and ability to think under pressure. The questions are provided after the application is submitted.

Prior to participating in the video essay, review your submitted application and prepare to speak on how your goals and interests align with Yale’s MBA program. You should also review standard interview questions, and think through anecdotes from your academic and professional experiences that can be used to respond to different question types. Pay particular attention to examples that will show your abilities in the areas of critical and creative thinking, problem solving, leadership, teamwork, and collaboration with people different from you. Your brainstorm document from your essay work will be a useful resource for this. Keep in mind that in each and every interview response that you give, you’ll want to share a story from your past that backs up the claim you make.

Yale also provides practice questions that will help you get comfortable with the format and technology. Take advantage of this. And take note of the time restrictions. Practice your responses aloud and confirm that your answers are between 60 to 90 seconds in length.

The Writing Process

Begin with a brainstorm. Do not underestimate the importance of this step. Document your experiences, positive and negative, that prompted an evolution in your perspective—you know, those “ah-ha!” moments without which you would be a different student, professional, and/or person today. Then, record those experiences that will show the reader your abilities in innovation (critical/creative thinking and problem solving), leadership, and teamwork, as well as those experiences that reinforced your interest in business school. Capture as many details as possible, paying particular attention to what you thought, felt, said, and did in each situation. Your focus should be on adult experiences (from the start of college and later), though stories from your youth could comprise up to 20 percent of this brainstorm.

During your brainstorm, don’t limit yourself by worrying about a cohesive narrative, the quality of your writing, and/or the number/length of your stories. Simply focus on collecting those situations that helped to guide your path to this point and impacted your decision to apply to the Yale SOM MBA program.

Craft an outline. Select the key stories you will use to anchor your narratives. Remember that you’ll use your essays to go deep into experiences that demonstrate the traits you want to emphasize. 

Write. Keep in mind that you must be showing, not telling the reader who you are. In contrast to your resume, which provides a general overview of your experiences, your essay responses should go deep into a story that allows the reader to come to their own conclusions about some of your character traits and abilities. Highlight how you’ve struggled, triumphed, learned, and how these experiences have developed you into the person you are now.  

Review. Revise. Repeat. Read your essay aloud noting where you stumble. Make revisions as necessary. Once it reads smoothly, set it down and walk away for at least 24 hours. Then re-read it. Is it you? Is it personal and authentic? You want the reader to see the real person behind the applicant number. While we caution against “oversharing,” being appropriately vulnerable will create connection. 

Related:
Essay Tips: Harvard Business School

Essay Tips: The Stanford Graduate School of Business

Essay Tips: Haas School of Business at the University of California, Berkeley

Essay Tips: The Wharton School of the University of Pennsylvania

Essay Tips: Columbia Business School

Essay Tips: The University of Chicago Booth School of Business

Essay Tips: NYU Stern School of Business

Essay Tips: The University of Michigan Ross School of Business

Your MBA Application. Acing the Video Essay

The video essay is an excellent opportunity for the admissions committee to put a face and personality with your application. And it is important to prepare so you can make a compelling first impression. We have some tips to help you ace the video essays for Northwestern’s Kellogg School of Management, the Yale School of Management, and MIT Sloan. 

• Minimize background distractions. Select a place with a strong internet connection and a plain, uncluttered background. Allow the admissions committee to focus on what you’re saying by minimizing any distractions in the background—this includes pets, roommates, or loud noises. 

• Set the lights. You’ll want to place a light in front of you so that your face is clearly visible on the screen (backlighting will result in shadows). Take a test run with a friend or family member to confirm that they are able to see you clearly.

• Dress professionally. Put your best foot forward by dressing professionally, similar to how you would dress for an in-person interview. 

• Prepare, but don’t script yourself. You’ll want the admissions committee see the real you. Think strategically about the points you want to highlight in each video, but don’t memorize a script. 

• Note your pace. When nerves hit, people tend to speak more quickly. Practice delivering interview responses out loud and time them. You will have up to one minute for each response at Kellogg, and between 60-90 seconds for Yale.

Kellogg School of Management

Kellogg asks applicants to respond to several short video essay questions, in order to exhibit their personality and what they can bring to the MBA community. The question responses are optional, and the three question topics are available in advance. Video responses are due within 96 hours of submitting your application. 

Video essay 1: Please introduce yourself to the admissions committee. Consider this your opportunity to share what you would want your future Kellogg classmates and our admissions committee to know about you. What makes you, you?

Video essay 2: What path are you interested in pursuing, how will you get there, and why is this program right for you? This is an intentionally broad question so you can answer honestly and meaningfully. We want to know why you’re pursuing an MBA and why you’re choosing a particular Kellogg Full-Time Program.

Video essay 3: This question will be based on a challenge you've faced and what you've learned from it.

Kellogg states that the video essay questions are “designed to bring to life the person we have learned about on paper.” Student culture is a key focus in Kellogg’s admissions efforts, and they want to get to know applicants as fully as possible to ensure they construct a close-knit and collaborative class. This is an opportunity for you to demonstrate your values, interests, creative thinking ability, and goals, rather than worrying too much about the “correct” or expected response.  

Your Strategy: Prior to participating in the video essay, review your application (your goals, especially, must be consistent with what you’ve already submitted) and think through the video essay topics. How will Kellogg help you achieve your goals? Think about specific professors, classes, and experiential learning opportunities. How will you highlight your personality and background to the admissions committee? What characteristics and qualities will you bring to the class? What unique experiences can you offer? How can you expand upon your application materials? Bullet out key points that you’d like to make for each question topic, and practice your responses, keeping a close eye on your time. Kellogg provides practice questions that will help you to get comfortable with the format and technology, and we recommend taking advantage of this. 

From the Admissions Office: Full-Time MBA Application Series: the Video Essays

Yale School of Management

Yale asks applicants to respond to several short video essay questions, in order to exhibit their personality, grasp of the English language, and ability to think under pressure. The questions are provided after the application is submitted, and each applicant receives a set of randomized interview questions. 

Yale is looking to gauge your communication skills and your ability to think on your feet. 

Your Strategy: Prior to participating in the video essay, review your submitted application and prepare yourself to speak on how your personal goals and interests align with Yale’s MBA program. You should also review standard interview questions, and think through anecdotes from your academic and professional experiences that can be used to respond to different question types. Yale provides practice questions that will help you get comfortable with the format and technology, and we recommend taking advantage of this. Take note of the time restrictions. 

From the Admissions Office: Video Questions: Designed to set you up for success

MIT Sloan

Sloan requests applicants provide a 60-second video statement introducing themselves to their future classmates. They want to further understand your presence, passions, and interests. It is important to note that the video will only be used during the admissions process and will not actually be shown to your future classmates.

Your Strategy: Familiarize yourself with the Sloan values and culture (see bullets listed below), and take the time to clearly link your own values, passions, and goals with those of the greater Sloan community. 

• Leadership and an ability to inspire others 

• A collaborative spirit and focus on community

• Intellectual curiosity and analytical strength 

• Creativity to generate new solutions to existing challenges 

• Growth in both professional and personal endeavors 

• Drive, determination, and authenticity

You will also want to showcase your personality and the qualities that make you unique. The Admissions Committee should gain a clear understanding of why you want to attend the school and what you will bring to your class. 

Create an outline of ideas and practice delivering the content aloud. Consider also how you can best incorporate personality into your submission. This video type is the exception to our advice on using a plain, uncluttered background. If you have a location or background that will help you tell your story, go for it. Finally, take advantage of the fact that you can record the video as many times as you want.

From the Admissions Office: The 60-second video

MBA Application Essays: Prompts Designed to Get Beyond Applicants’ Professional Experiences to Gauge Creativity and Assess Values

Throughout the MBA admissions process, schools’ admissions committees are looking to get to know applicants as fully as possible so they can put together a diverse but cohesive group of students. Thus, many schools will require you to respond to “out of the box” essay prompts designed to explore your creativity, communication skills, and values. We examine some such prompts below, as well as some strategies you could consider when responding to them.

Booth Moments Presentation/Essay

University of Chicago Booth

 Exercise:  Booth asks applicants to choose a photograph or “moment” from a small collection that resonates with them, then explain why in an essay or slideshow.

Strategy: While this essay is an invitation for you to showcase your personality and interests to the admissions committee, it is also the only essay requested, which means you must convey a lot of information. We recommend that you organize your essay content prior to selecting a photograph. You’ll want to consider your past experiences and future goals, how the Booth MBA will help you to achieve your goals, and what you will offer the Booth community. Then, look through the photographs and determine the one that will allow you to transition smoothly from the “moment” to the rest of your content. While you do not want the photograph to seem like an afterthought, you do want to make sure that it serves as a means to an end.

Tactics: As a rule of thumb, your essay should be approximately 750 to 1,000 words in length. We recommend the slideshow option only for applicants who are exceptionally well versed in creating this type of visual.

From the Admissions Committee: https://www.chicagobooth.edu/blog/ftadmissions/2017/201718-essay

Video Questions

Kellogg School of Management and Yale School of Management

 Exercise: Kellogg and Yale ask applicants to respond to several short video essay questions, in order to exhibit their personality, grasp of the English language, and what they could bring to the MBA community.

Rationale: Kellogg states that the video essay questions are “designed to bring to life the person we have learned about on paper.” Student culture is a key focus in Kellogg’s admissions efforts, and they want to get to know applicants as fully as possible to ensure they construct a close-knit and collaborative class. Similarly, Yale is looking to gauge your communication skills and your ability to think on your feet. This is an opportunity to demonstrate your values, interests, creative thinking ability, and goals rather than worrying too much about the “correct” or expected response. 

Your Strategy: While the video essay may feel uncomfortable at first, it is an excellent opportunity for the admissions committee to get to know you better. Prior to participating in the video essay, review your submitted application and think through your personal goals and interests and how those align with the MBA program. While you do not want to look scripted in your responses, you do want to be prepared, which will help you to relax and show your personality and communication skills.

Tactics: Both Kellogg and Yale provide practice questions that will help you to get comfortable with the format and technology, and we recommend taking advantage of this. You can also practice with a friend using Skype to get a feel for the interview format.

From the Admissions Committees:

http://som.yale.edu/apptips-video-questions

http://www.chicagobusiness.com/article/20140823/ISSUE02/308239995/how-to-ace-the-new-trend-in-mba-admissions-online-video-essays

Video Statement

MIT Sloan

Exercise: Sloan requests applicants to provide a 60 second video statement introducing themselves to their future classmates. It is important to note that the video will only be used during the admissions process and will not be shown more widely.

Strategy: Familiarize yourself with the Sloan values and culture and then take time to clearly link your own values, passions and goals with those of the greater Sloan community. The Admissions Committee should gain a clear understanding of why you want to attend the school and what you will bring to your class.

Tactics: Create an outline of ideas that you want to express in your video and practice saying the content aloud. While we do not recommend memorizing a script, as you will want to sound natural in the video, we do want you to feel confident with your talking points prior to making the recording. Finally, take advantage of the fact that you can record the video as many times as you want.

From the Admissions Committee: https://mitsloanadmissions.com/2017/09/06/advice-for-mba-applicants-how-to-master-the-video-statement/

25 Facts

Duke Fuqua

Exercise: Fuqua asks applicants to create a list of 25 (numbered) facts about themselves, not to exceed two pages.

Rationale: Duke believes that their program is served by putting together a diverse community from each applicant class and that “different types of people, points of view, and experiences bring out the best in everyone”. To get to know you better, beyond your professional and academic background, they are looking for 25 facts that will provide them insight into your likes/dislikes, passions, and hobbies.

Strategy: You will want to use this space to differentiate yourself from other applicants and to provide the admissions committee insight into how you can bring a unique perspective, skill set, or passion to the incoming class. Spend some time thinking through potential facts and talk to your friends, family, and others to brainstorm ideas. While your facts may involve inspirational figures in your life, be sure to keep the focus on yourself. And, while it is perfectly acceptable to use facts spanning your entire life, it is important to note that most should be inspired by experiences you’ve had as an adult (18+).

Tactics: While this is an atypical essay type, remain conscientious about your use of grammar in the facts. They may take on a more conversational writing style, but each one should be technically correct.

From the Admissions Committee: https://blogs.fuqua.duke.edu/duke-mba/2012/07/19/megan-lynam-overbay/application-essays-change-to-gain-greater-insights?category=admissions#.WjKlE7pFyuU

Pick Six

NYU Stern  

Exercise: Stern asks applicants to describe themselves to the admissions committee and future classmates using six images, a brief introduction, and image captions.

Rationale: This format is reflective of current social media trends, and is becoming a more common form of expression for individuals and brands; the admissions committee is looking for your competency in putting together such a deliverable.  

Strategy: Think of your response to this prompt as you would an advertising campaign or curated art exhibition. Individual pieces should be able to stand on their own, but they must also meaningfully connect and contribute to a larger story. Prior to looking through images, consider first what you could convey overall. Keep in mind the themes of the business school application: innovation, leadership, and teamwork. But also explore other possibilities: a unique passion, a personal mantra, your life’s unique path to this point, future aspirations, and/or how you will contribute to the Stern Community. Additionally, consider a cohesive theme that could bind your images together. To choose your theme, consider your interests and passions, and how you could incorporate them into your image selections. If you are an artist, you may want to select images of your own work, while a movie buff may choose to incorporate screenshots of famous scenes, to represent their strengths and future goals. If you’re an analytical type, don’t let this exercise overwhelm you. Your images don’t have to be pictures, but can also be graphs, maps, or word clouds. Try to find a mix that feels true to you, while ensuring that each image gives the admissions committee insight into your personality.

Tactics:  Do not let the captions become an afterthought. While it is easy to get attached to an image, remember that the words and images must work together to tell your story.

From the Admissions Committee: https://poetsandquants.com/2017/06/12/nyu-stern-unveils-big-changes-mba-app/2/