Women’s Enrollment in MBA Programs Continues to Climb

MBA matriculation is inching closer to gender parity. According to new data released by the Forte Foundation and reported by the Wall Street Journal, women make up 42 percent of 2023 MBA enrollees. This is up slightly from last year’s 41 percent and up significantly from 34 percent in 2013.

Five MBA programs did achieve gender parity: George Washington University’s School of Business, Oxford Said, Johns Hopkins Carey, U Penn Wharton, and Penn State Smeal. An additional 15 programs came close with women making up at least 44 percent of total enrollees. Among this group are some of the world’s most prestigious MBA programs. They include Northwestern Kellogg (48 percent), Stanford GSB (46 percent), MIT Sloan (46 percent), and Harvard Business School (45 percent).

Notably, two of the five programs that achieved gender parity, Oxford Said and Penn State Smeal, are one-year programs. Administrators from both schools told the WSJ that this shorter time commitment appeals to women, particularly those who carry family responsibilities.

Programs with the Highest Percentage of Female Matriculants (Fall 2023):

• George Washington University (65 percent)

• Oxford University-Saïd (51 percent)

• Johns Hopkins University-Carey (51 percent)

• University of Pennsylvania-Wharton (50 percent)

• Penn State University-Smeal (50 percent)

• University of Rochester-Simon (49 percent)

• University of Toronto-Rotman (49 percent)

• Northwestern University-Kellogg (48 percent)

• University of Washington-Foster (47 percent)

• Stanford Graduate School of Business (46 percent)

• Queen's University-Smith (46 percent)

• MIT-Sloan (46 percent)

• Duke University-Fuqua (45 percent)

• Harvard Business School (45 percent)

• Alliance Manchester School of Business (45 percent)

• Arizona State University-W. P. Carey (44 percent)

• Columbia Business School (44 percent)

• Dartmouth-Tuck (44 percent)

• ESADE (44 percent)

• Michigan State University-Broad (44 percent)

GMAC Survey Finds that Corporate Employers Seek MBAs with Communication, Strategy, and Data Analysis Skills

According to the latest GMAC Corporate Recruiters Survey, competency in communication, strategy, and data analysis are the most in-demand skills for MBA recruits. And corporate recruiters predict they will only grow in importance over the next five years. The survey includes responses from 1,028 respondents in 34 countries. Over half of the respondents come from Fortune 500 companies.

Within the survey, respondents who named communication and technology as important future skills were also asked to provide detail on the specific areas of expertise that they predict will grow in importance. Within communication, 81 percent of employers selected cross-cultural competence, 77 percent chose multilingualism, and 75 percent chose active listening. Within technology, 80 percent of employers selected Web3/Blockchain/VR, 75 percent selected cloud-based technology, and 74 percent selected data visualization, AI and machine learning, and statistical analysis.

The survey also asked employers to assess graduates’ preparedness in these skills. Among U.S.-based employers, fewer than half agreed that graduates are well or adequately prepared in the areas of active listening, negotiating, nonverbal communication, multilingualism, cross-cultural competence, and conflict resolution. While U.S. companies were slightly more positive on graduates’ skills in technology, they still registered lower than other regions. Only 54 percent of U.S. employers agreed that graduates are adequately prepared, compared to 65 percent globally. 

Big Three Consulting Firms Delay Start Dates for MBA Hires

The Wall Street Journal recently reported that the big three consulting firms—McKinsey, Bain, and BCG—have delayed start dates for MBA hires. The firms, together nicknamed MBB, are perennially among the top employers of MBA graduates, as is the broader consulting industry. 

McKinsey plans to onboard MBA hires in a staged manner from post-graduation through February 2024. Similarly, a BCG spokesperson confirmed that they too plan to stagger start dates for MBA hires from late 2023 to January 2024. 

Bain, taking a different tact, offered its MBA recruits compensation to accept an April 2024 start date. For those impacted, Bain’s financial incentives include $40,000 to work for a nonprofit, $30,000 to learn a new language or take on another academic endeavor, and even $20,000 to become a yoga instructor or take a safari. 

According to the WSJ, the Big Three are not alone in adjusting their hiring practices this year. The article highlighted a recent analysis by William Blair & Co., showing that job postings at EY, Deloitte, KPMG, and PWC have declined by 62 percent year-over-year. 

Poets & Quants reached out to MBA career center professionals for additional insight into how the delays are impacting students. Most maintained their optimism. 

“We have yet to see (knock on wood) any offers—consulting or otherwise—get rescinded. What is impacting our Class of 2023 MBA graduates are start dates being pushed back. Most firms employing Scheller MBAs have offered a range of dates that are definitely later than in prior years. And at least one firm has offered some financial incentive to students who accept later dates. That is about the extent of it at this point,” Dave Deiters, Associate Dean of MBA Programs at Georgia Tech’s Scheller MBA Career Center, said.

Jeff McNish, Assistant Dean of the Career Center at University of Virginia’s Darden, also describes the impact as relatively minimal. “To date, we have not been made aware of any frozen or rescinded offers for consulting in the class of 2023. We have had one company ask a small set of students going to a specific city to consider changing the start date to later this year or early next year. It has impacted fewer than six of our students. This is the extent of what we know at present,” he said.

One unnamed career center director at a top-20 MBA program hypothesized to P&Q that the delayed start dates are simply “a reset to previous years.” They explained that in hot economic times, consulting firms ask MBA hires to start work soon after graduation, but that in slower economic periods it is not atypical for firms to opt for later start dates.

Most Popular Courses at Stanford GSB in Interpersonal and Organizational Dynamics

To gain insight into the “future of management,” The Economist recently published a profile of Stanford GSB’s most oversubscribed courses. The findings are fascinating. In a world where ChatGPT and AI are gaining traction, the most popular courses for Stanford GSB students are also the most humane. Students are seeking instruction on how to thrive within the murky and complex world of interpersonal dynamics and organizational politics. 

Interpersonal Dynamics, often referenced as “Touchy Feely,” has received the “most popular” accolade annually at GSB for the last 45 years. The class recognizes the role that self-awareness and introspection play in creating strong relationships, which in turn are necessary for success in global and interconnected organizations. The course is typically facilitated in a conversational style within small group sections, and culminates with students sorting themselves into a line based on their influence. The Economist noted their struggle as they seek to balance their perception of their own personal influence with the, occasionally conflicting, views of their classmates.  

Another exceedingly popular course asks students to look outward to understand the power dynamics at play around them. The course, The Paths to Power, provides students with a view of inter-organizational power struggles and strategies to thrive within that dynamic. Topics such as likeability, aggression, pushiness, and audaciousness dominate the conversation. According to the instructor, the course is designed to ensure that students have the tools to “never have to leave a position involuntarily.” According to The Economist, students joke that the course is, “designed for the budding Machiavellian.” 

Finally, Managing Growing Enterprises is geared towards students who plan to own a business. But, rather than the logistics of scaling a business, the course gears predominantly towards navigating sensitive interpersonal or public relations situations, such as poor employee performance or lay-offs, challenging board interactions, crisis management, journalist interactions, missed revenue forecasts, etc. Students engage with these situations through role-playing exercises followed by feedback, offered by professors and fellow students, which can be highly critical. 

A ChatGPT3 Passed a Wharton Operations Exam. A Professor Reviews the Implications on the MBA Degree.

ChatGPT3 has been all over the news recently. In the past few weeks, researchers have announced that it performed within passing range on the three components of the U.S. Medical Licensing Exam, and a recently published paper claimed that it received a B/B- grade on a Wharton MBA-level operations exam. 

The fact that the bot passed the exam is not overly surprising, but some of the findings in Wharton Professor Christian Terwiesch’s paper titled, “Would Chat GPT Get a Wharton MBA? A Prediction Based on its Performance in the Operations Management Course,” are. While the bot handled basic operations management and process analysis questions extremely well, Terwiesch emphasized that the bot made some fairly simple calculation errors within the exam. 

“Chat GPT at times makes surprising mistakes in relatively simple calculations at the level of 6th grade Math,” he wrote. He continued on to note that these errors can become, “massive in magnitude.” Additionally, he noted that the current version of the ChatGPT3 could not handle more advanced process analysis questions, such as those that include multiple products or demand variability, and that having “a human in the loop” proved meaningful. When a human expert provided a hint, not only was the bot adept at correcting itself, but it was able to learn so that the hint was not necessary in later iterations. 

Professor Terwiesch also provided his view of the implications that the technology may have on the MBA degree itself. Rather than expressing concern, he thinks the bot could afford students and professors an additional learning resource, specifically in developing necessary leadership skills in critical evaluation and the assessment of alternatives. 

“MBA students are preparing for leadership positions, in which they will have to make managerial decisions based upon actions brought to them by ‘consultants, co-workers, and direct reports.’ Using the bot to generate plausible, well-presented (although possibly incorrect) alternatives in response to a scenario can provide students with meaningful experience in evaluating alternatives,” he said.  

Read the whole paper, including the additional implications, here.

Related:

• STEM-Designated MBA Programs are on the Rise

• Trends in Business: MBA Programs Prepare Students for Leadership Roles in Technology

A Dearth of Data: Business Schools Seek to Address Social Impact—But How Are They Measuring Their Progress?

The Financial Times recently shined a light on the relative lack of meaningful data on business schools’ social impact initiatives. Without such data, they report, it is difficult for the schools to analyze, benchmark, and improve upon their efforts. Still, the Times acknowledges signs of progress in current aggregated reporting efforts. These may help move the business school community towards a more focused discussion on the outcomes of sustainability and social impact initiatives. 

Two organizations, Responsible Research for Business and Management (RRBM) and the United Nations Principles for Responsible Management Education (PRME) have taken a lead in calling upon business schools to update their curriculums to equip future leaders to take on climate change, inequality, and other societal and environmental challenges, reports the Times. The RRBM and others, including the Financial Times itself, have recently led competitions that highlight strong individual examples of ESG courses and research. The PMRE requests regular reports from members, although the responses are not easily measurable or comparable between schools. 

In September 2022, the Association to Advance the Collegiate Schools of Business (AACSB), a nonprofit organization that provides trustworthy accreditation, published its first outcomes-based report on business schools’ initiatives mapped to the UN’s 17 Sustainable Development Goals for 2030. The AACSB noted that just 74 schools, predominantly in the U.S. and the U.K., submitted reports, and few went beyond describing activities. Most submitted initiatives focused on quality education, decent work and economic growth, and gender equality. The AACSB described the report to the Financial Times by saying, “Schools are quite immature in their societal impact plans. Most…are just figuring out the areas in which they want to concentrate their efforts.” They continued, “[They] need to progress beyond a list of service activities.”

In contrast to other countries, in the U.K. all universities must provide case studies and research papers to demonstrate their actions and impact to the Research Excellence Framework (REF), reports the Times. The REF then provides an external assessment of each submission and assigns a grade to the universities based on the “originality, significance, and [rigor]” of the initiatives. However, critics of the REF note that the time and resources used for reporting social impact might be better spent on pursuing social impact. 

As we blogged in January, environmental and social conscientiousness is indeed becoming a bigger part of business school curriculums. This is necessary in part because corporations themselves value these things more and more, and students must understand the modern work culture. "Profit, equity, sustainability, and inclusion must co-exist," Federico Frattini, dean at MIP Politecnico di Milano told BusinessBecause. New reports bolster the importance of schools addressing social issues on campus too, lowering their carbon footprint and caring for students' mental health. 

BusinessBecause interviewed 17 business school deans about the key trends they expected would influence business education in 2022. The deans noted that, among other trends, climate change and social issues will play an important role in the future of MBA education. Specifically, they pointed to the need for schools to update their curriculums to better reflect businesses’ expanding views on creating value and the importance of considering their own operational sustainability.

Related:  MBA Curriculums Expand to Include Content in Environmental and Social Conscientiousness

Preliminary Reports Show Significant Increases for MBA Class of 2022 Starting Salaries

According to Fortune Education, preliminary MBA employment outcome reports for the class of 2022 show that MBA graduates’ salaries “are surging.”

New York University (Stern) announced earlier this week that median base salaries increased to $170,000, up $15,000 from last year. Average total compensation for 2022 graduates, including signing bonuses (median $35,000), averaged $196,143. This is an 8 percent uptick from 2021. Similarly, University of Virginia (Darden) reported last month that 2022 graduates obtained a record-breaking median base salary of $175,000, an increase of 21 percent from 2021. And, at Vanderbilt University, Owen graduates garnered a median base salary of $135,000, an all-time high, coupled with a median signing bonus of $30,000, which equated to a 12 percent increase from 2021.

Representatives from MBA Career Management offices noted that 2022 graduates reaped the benefits of a tight and competitive labor market. “The fiercest competition in the labor market is for ‘top talent,’ and consulting firms are competing for this top talent not just between themselves, but also more broadly versus Silicon Valley, Wall Street, and traditional corporate America,” said Namaan Mian, Chief Operating Officer of Management Consulted, when interviewed previously by Fortune Education.

Trends in Business School: Happiness, Purpose, and Self-Awareness

MIT Sloan recently announced that it will offer their MBA students a course on happiness. It’s good timing. Gallup’s State of the Global Workplace 2022 report found that only 21 percent of employees feel engaged at work and, while just a third of employees reported to be thriving, a full 19 percent said they were “miserable.” MIT’s course, titled Pursuing Happiness and a Meaningful Life, will explore research findings on happiness and purpose, and provide students with self-assessment surveys, introspective weekly exercises, and guest speakers. Robert Pozen, MIT Sloan Senior Lecturer, says it will teach students to, “enhance their own happiness by changing their behaviors.”

MIT is the latest among prestigious MBA programs to offer courses focused on soft skills and emotional-awareness. Earlier this year, the Wall Street Journal published a profile of Harvard’s in-demand course offering titled Leadership and Happiness. The course, pitched and designed by Arthur Brooks, an HBS Professor, social scientist, and writer behind The Atlantic’s “How to Build a Life” series, contends that happiness is a byproduct of decision-making, not of chance. That good leaders must know how to cultivate happiness for themselves and their teams. His ideas resonate. Although the class has doubled in size from its original 72 students over the past two years, it still has a waiting list.  

At Stanford’s Graduate School of Business, students can take Organizational Behavior 374: Interpersonal Dynamics, better known as “touchy feely.” The course focuses on self-awareness as a key to effective and productive communications and relationships. Yale’s School of Management offers students a course titled Mastering Influence and Persuasion, which provides them with the means to more authentically persuade and motivate others. University of Pennsylvania’s Wharton School allows students to apply for a six-week program, “P3: Purpose Passion and Principles,” in which participants take a structured approach to considering and defining what success and happiness looks like for them. 

The wide-spread existence of these courses within the most prestigious MBA programs is a clear indication that the business world’s valuation of soft skills and emotional intelligence is increasing. There is real value in learning to find purpose and joy, and helping others to find it too.

Lower Overall Applicant Numbers in MBA Class of 2024, with Large Uptick in International Matriculants

MBA programs have started to release profiles for their entering classes. Poets & Quants highlighted a consistent downward trend in MBA application volume from last year’s admissions season. With a low unemployment rate, and many corporations paying top dollar to retain or attract talent, business school applications declined at many schools, even at the most prestigious (with Cornell Johnson as one notable exception). The declines are most concentrated among domestic applicants. Schools that have reported their Class of 2024 profiles note record-breaking diversity numbers and increases in the number of international matriculants. 

UPenn (Wharton) 

• Last year, Wharton applications declined by 13.9 percent. While the school does not report their acceptance rate, Poets & Quants estimates it to be approximately 25 percent compared to an estimated 18 percent the year prior. 

• The average GMAT score remained steady at an (record-breaking) average of 733.

• The full-time MBA class maintained gender parity. Women make up 50 percent of the class. This is down slightly from last year’s 52 percent. International students now comprise 35 percent of the class.  

NYU (Stern)

• NYU’s application volume decreased ten percent last year and matriculation decreased 11 percent. Stern’s acceptance rate increased to 27 percent from 19 percent. 

• The entering class set a new record for both average GMAT scores—733 from 729—and GPA—3.62, up from 3.59. 

• Women make up 45 percent of the class (a record), and underrepresented ethnicities make up 21 percent. Just under half, 44 percent, hold international citizenship. 

UVA (Darden)

• Applicant volume decreased just 3.5 percent last year at Darden, a relatively small change compared to other programs. 

• The entering class set a new record for average GMAT score—720 up from 715.

• In terms of diversity, the entering class boasts the highest ever percentage of international students (43 percent), first-generation college graduates (16 percent), and LGBTQ+ students (8 percent). 

Columbia

• Columbia’s application volume decreased by 5.5 percent last year and the school increased its number of admitted students by just over 12 percent. The school’s acceptance rate increased to 22.1 percent from 18.6 percent the year before.

• The entering class reported GMAT scores consistent with the previous year (729), and an increase in average GPA—3.6, up from 3.5 the previous year.

• Columbia’s entering class includes a record-setting proportion of women (45 percent), international students (51 percent), and minorities (42 percent).  

Cornell (Johnson)

• Applicants to Johnson increased by over 21 percent last year, compared to the year before, and the school also maintained its class size. 

• The class maintained its quality metrics, with the average GMAT score the same as the previous year (710). The average GPA declined just slightly—3.3, down from 3.34. 

• The Class of 2024 also saw a sharp uptick in the proportion of international students—43 percent compared to 35 percent the year before. The percentage of women in the class (39 percent) stayed consistent with the prior year, while the number of underrepresented minority students declined—16 percent, compared to 25 percent the year before. 

Michigan (Ross)

• Applicants to Ross decreased by 9.3 percent last year with a corresponding 4.5 percent decrease in class size. Similarly, the school’s acceptance rate increased to 28.1 percent from 20.2 percent the year before. 

• Despite the decline in applications, the average GMAT score—720, down from 722—and GPA—3.5, down from 3.53—for the entering class remained on par with the previous year.

• The proportion of international students increased to 36 percent (a record), as did the U.S. minorities (42 percent, from 36 percent), first generation college graduates (14 percent), LGBTQ+ (9 percent), and students with military backgrounds (7 percent). The proportion of women, on the other hand, dipped slightly below the level seen in recent years (42 percent, from 46 percent the year before). 

UCLA (Anderson) 

• The number of applicants for Anderson’s entering class declined 20 percent, with a corresponding 8.3 percent decrease in the number of enrolled students. 

• The average GMAT score declined to 711, from 714 the previous year (although the average is higher than that seen for the Class of 2022), and the average work experience increased to six years, up from five years. 

• While the proportion of international students increased considerably to 47 percent, up from 36 percent, the percentages of both women (35 percent) and minorities (28 percent) declined for this class compared to the one previously. 

Business School Students Seek Jobs with a Mix of In-Person and Remote Work

Flexibility is key for business school students as they consider their future careers. According to a survey by Highered, which includes responses from over 1,000 business school students globally, almost half (49 percent) said that they are looking for hybrid employment, with a mix of onsite and remote work. Similar numbers prefer fully remote (27 percent) or fully onsite work (24 percent). And just over a quarter (26 percent) said that they would not work for an employer who requires employees to be fully onsite. 

When students were asked to name the perceived advantages of remote work, over one-third named the freedom to live where they like (35 percent). 16 percent noted the ability to attend to family commitments. And 15 percent cited the ability to create their own work schedule. Among the perceived disadvantages of remote work, students named the lack of work/life balance (21 percent), pressure to work outside of core business hours (16 percent), and isolation/loneliness (14 percent). 

Just over half of students responded that their business schools are preparing them with the necessary skills to lead remote teams (52 percent). In terms of soft skills needed for successful remote work, students named: self-motivation (35 percent), flexibility / adaptability (14 percent), discipline (13 percent), and time management (10 percent).  

Student responses are in line with the market shifts driven by the pandemic and technological advances. According to Ladders, Inc., the availability of high-paying remote work has “exploded.” There were an estimated 4 percent of high paying (more than $100,000) remote jobs available pre-pandemic and just under 20 percent at the end of 2021. This number is expected to increase to about 25 percent by the end of this year. 

Ladders, Inc. also analyzed the types of high-paying jobs with the most significant increases in remote work from March 2020 to mid-2021. They found that marketing, media, and design (+974 percent increase in remote opportunities, with more than 18 percent of careers available remotely) and project and program management (+801 percent increase in remote opportunities, with about 15 percent of opportunities available remotely) experienced the largest growth. Other roles with plentiful opportunities in remote work include: software engineers, account executives, development engineers, and data engineers. 

STEM-Designated MBA Programs are on the Rise

In March, Fordham University’s Gabelli School of Business announced that its full-time MBA received STEM designation for all students entering in Fall 2022 and beyond. The announcement is the latest in a trend of full-time MBA programs securing or pursuing STEM designation, according to a Kaplan/Manhattan Prep business school admissions officer survey published earlier this year. Among 91 full-time MBA programs surveyed, 22 percent of admissions officers said that their programs currently hold STEM designation, a sharp uptick from 13 percent in 2020.  An additional 23 percent said that their programs are pursuing the designation. The remaining 55 percent said that they are not currently pursuing, and have no plans to pursue STEM designation. 

STEM designation is particularly relevant for MBA programs hoping to attract international/non-citizen students who plan to pursue post-graduate careers in the United States. Graduates of STEM designated programs receive an additional 24 months to work in the country, without an H-1B visa, as well as the customary 12 months after graduation. For domestic and international students alike, the demand for STEM-trained graduates is projected to increase over the next five years. The U.S. Bureau of Labor Statistics projects demand for STEM jobs will grow 13 percent by 2027. Additionally, average wages in STEM are higher than those in non-STEM fields. 

Brian Carlidge, Kaplan’s Vice President, explained the uptick in the designation among some programs, as well as others’ hesitation. “Earning a STEM designation is a trend that is catching on quickly, especially among the top ranked MBA programs. For less competitive programs, adoption has been steady, but a lot slower. While the process for business schools to secure STEM designation is not a quick or easy one, and perhaps many smaller programs don’t have the bandwidth to do so, not being STEM-designated may put them at a distinct recruitment disadvantage. For many applicants outside the United States, it will be the differentiator,” he said.

Current STEM Offerings in the Top 15 MBA Programs (2023 U.S. News & World Report):

1- University of Chicago (Booth): Full-time (FT) MBA

1- University of Pennsylvania (Wharton): Six majors in FT MBA: Business Analytics; Business Economics & Public Policy; Business, Energy, Environment & Sustainability; Operations, Information & Decisions; Quantitative Finance; Statistics

3- Northwestern University (Kellogg): FT and Evening/Weekend MBA programs, MBAi, MMM

3- Stanford University: FT MBA and MSX 

5- Harvard University: FT MBA Management Science track

5- Massachusetts Institute of Technology (Sloan): FT MBA

7- Yale University: FT MBA Management Science track, MAM Management Science track, Master’s degree in Asset Management

8- Columbia University: FT MBA

8- University of California Berkeley (Haas): FT and Evening/Weekend MBA programs

10- University of Michigan (Ross): FT MBA Specialization in Management Science

11- Dartmouth University (Tuck): FT MBA Management Science and Quantitative Methods track

12- Duke University (Fuqua): FT MBA Management Science and Technology Management (MSTeM) track

12- New York University (Stern): FT MBA (two-year), Andre Koo Technology and Entrepreneurship MBA

14- University of Virginia (Darden): FT MBA Management Science track

15- Cornell University (Johnson): Management Science MBA (one and two-year), Tech MBA, MPS in Management, MPS in Management-Accounting Specialization

Related blog: Trends in Business: MBA Programs Prepare Students for Leadership Roles in Technology

Post-Pandemic, Prospective MBA Students Express Greater Interest in Hybrid Learning and One-Year Full-Time MBA Programs

The Graduate Management Admissions Council (GMAC) recently released the 2022 results summary from its Prospective Students Survey. The survey, which was issued in 2021, garnered over 6,500 responses from prospective MBA students around the world. The resulting summary examines the shifting preferences of prospective students as a result of the COVID-19 pandemic and its impact on the delivery models of graduate management education. 

Below we provide a high-level summary of the findings. The full GMAC results summary is available here. 

While respondents do not feel that online and in-person formats provide the same value, there is growing interest in hybrid models. 

• Globally, respondents are still more likely to disagree that an online and an in-person graduate management degree offers the same level of opportunity in terms of networking (79 percent), value (73 percent), and career prospects (66 percent). But respondents are slightly less negative in 2021 than they were in 2020.   

• Globally, 20 percent of respondents in 2021 prefer a hybrid delivery model, an uptick from 14 percent in 2019. 

• Hybrid programs are particularly attractive to prospective students interested in an Executive MBA, Part-time MBA, or Flexible MBA, although interest in hybrid models increased significantly for all program types between 2019 and 2021.  

Consulting continues to top prospective students’ industry and job function preference lists, though interest in the technology industry continues to grow. 

• While both men and women express interest in consulting, men are more likely than women to select consulting as their industry (+8 percentage points) and job function (+9 percentage points) of choice. 

• Women are more likely than men to express interest in the marketing (+12 percentage points), media and communication (+9 percentage points), media/entertainment (+7 percentage points), and non-profit (+6 percentage points) industries.  

• Globally, interest in the technology industry increased three percentage points from 2019 to 39 percent in 2021. Among non-business undergraduate majors, technology is the most sought-after industry (49 percent). In 2021, a growing number of women expressed interest in technology compared to 2019 (+5 percentage points). 

• Prospective students most frequently list their post-degree career goals as: obtain a senior level position, get a raise/salary increase, obtain an executive level position, manage people, manage projects, and work for a company where they can travel internationally. 

• “Become the CEO of a company” provides a notable gender disparity within career goals. Globally, 31 percent of males list this as a career goal, while just 24 percent of females do. In general, U.S.-based respondents are less likely to name this as a goal (21 percent). 

• In 2021, the number of prospective students interested in changing industries or job functions (32 percent) returned to pre-pandemic levels after an uptick in 2020 (36 percent). Among U.S. respondents, a higher percentage are looking to make a career change (42 percent) which is, again, consistent with pre-pandemic levels (41 percent in 2019). 

International prospective students are more favorable on the use of standardized admissions tests.  

• Similar to pre-pandemic levels, about ten percent of prospective students say that having to take a standardized admissions test may deter them from applying. 

• About 60 percent of international students agree that standardized admissions tests improve fairness and reliability in evaluating applicants, and that they allow candidates to demonstrate academic readiness. Among U.S.-based prospective students, the number agreeing with those statements hovers closer to 50 percent. Similarly, while 63 percent of international respondents feel that standardized admissions tests increase transparency, just 55 percent of domestic respondents do. 

• While about half of respondents (52 percent) agree that test waivers make it easier to apply to a program, fewer agree that test waivers make it easier for applicants to gain admission (44 percent). 

• About 40 percent agree that the criteria to obtain a test waiver does not apply to a large proportion of applicants (43 percent) and the criteria to obtain a waiver is complex (40 percent). About one in five feel that schools should not offer test waivers for the 2021 admissions cycle. 

INSEAD Announces Immersive Virtual Reality Masterclass for Global Executive MBAs

INSEAD Business School just announced that it would be further incorporating virtual reality (VR) into the learning experience of Global Executive MBA students by offering an immersive, masterclass titled “Mission to Mars.” The simulation will refine students’ management skills and provide an opportunity to exercise decision making in situations filled with ambiguity. After the experience, students will debrief their experiences together. 

INSEAD’s announcement follows a study by PWC on the efficacy of virtual reality (VR) based training for soft skills development. The study compared results for three similar cohorts who received training via different delivery mechanisms: classroom, e-learn and v-learn (VR). The results showed that the VR learners were four times faster to learn than classroom learners, 275 percent more confident in applying the material, 3.75 times more connected to the material than classroom learners, and four times more focused than e-learners. 

Ithai Stern, the Academic Director for INSEAD’s VR Immersive Learning Initiative, has previously provided insights into the lessons INSEAD has learned from experiences with VR, in the classroom and remotely, as a learning tool for its MBA and Executive Education students. Similar to the findings of the PWC study, Stern has found VR to be highly effective, and also noted that the best ways incorporate VR are through individual study and case studies. 

“In INSEAD courses, a VR headset, which is responsive to real-time head movements, allows a unique experience for each participant within the framework of fixed content (e.g., a boardroom scenario, a factory tour, or a market). As a result, participants can think through a specific situation in a low-risk, controlled environment, testing decisions and assumptions without being judged by fellow participants—and without being unduly influenced by any higher-ups that may also be in attendance. To benefit the group as a whole, these individual virtual experiences are typically preceded and followed by in-depth shared discussion,” he wrote.

Stern also acknowledges the unique ability of VR to promote empathy within students by placing them into new contexts previously not possible. “For example, it's the first time in history where, when I teach directors, I can literally position the 50 plus white male in the classroom in the body of the only black woman on the board of directors,” he said.

Stern, however, does point out that while VR is an excellent supplement to the business school curriculum, it is not a replacement for the “knowledge, feedback, and guidance” that professors, and classroom discourse provides students after their VR simulations. Other business school leaders, interviewed by the Financial Times on the use of technology in business school, take a more cautious approach to the use of VR suggesting that while it could be useful to simulate a real-life situation, it may be less practical due to its individualized nature and the equipment demands. 

Trends in Business: MBA Programs Prepare Students for Leadership Roles in Technology

Technology is changing. And so are the demands of the leaders and professionals in the field. Recently, zdnet, a technology-focused news and research site, published an article describing the changing demands of leaders and employees in technology. No longer, the article states, is technical proficiency enough. Technology can no longer exist as a stand-alone function, but must be thoroughly integrated into the business. And tech practitioners must be able to take a broader perspective that includes a thorough understanding of other business functions and how technology fits in amongst them to drive the organization’s mission. “It's important to start to learn about finance, business processes, and other strategies that make up how your product or solution comes full-cycle for your organization," said Nag Vaidyanathan, Chief Technology Officer at Duck Creek Technologies. "How you collaborate with other functions is critical to the results you can achieve." 

Haluk Saker, a Senior Vice President at Booz Allen Hamilton, notes that the speed of technological change is such that professionals and managers need, "…problem-solving skills versus language-specific skills. IT professionals should focus on learning, disrupting the status quo, and continuing to gain skills across different domains that interest them. This type of professional, with an innate curiosity and an aptitude to grow as a leader and influencer, is the one that will be able to face tomorrow's toughest challenges head-on," he said.

MBA programs are at the forefront of understanding transformation in the technology industry and a number of leading schools (noted below) now offer shorter, and more focused Tech MBA programs. They include core requirements in technology, in addition to typical MBA requirements in general management and leadership. 

• Johnson Cornell Tech MBA: This is a one-year MBA conferred by the Johnson Graduate School of Management. Graduates will have a full understanding of the startup and tech ecosystems, and will be prepared to manage product teams, and lead tech companies.

• NYU Stern Andre Koo Tech MBA: This is a one-year STEM-designated MBA program conferred by NYU Stern. Graduates will be qualified to join startups and mature tech companies at the forefront of innovation and technology, and will be prepared to accelerate their careers in technology or start their own businesses. 

• Northwestern Kellogg MBAi: This is a joint degree between Kellogg and the McCormick School of Engineering. Graduates will be prepared for careers in tech operations, analytics, and innovation leadership. 

• Foster School of Business Technology Management MBA: This is an 18-month work-compatible MBA conferred by the Foster School of Business, and is designed to prepare graduates to accelerate or re-direct their careers, or to start their own businesses.

• IE Business School Tech MBA: This is a one-year MBA conferred by the IE Business School. It is designed for students who want to develop their career in the technology sector or in tech-centric job roles, and who seek to become fluent in the language of business and technology. 

In addition to the Tech MBA program options, many schools are integrating technology tracks into their full-time, two-year MBA programs. Fordham University’s Gabelli School of Business has created a secondary concentration in blockchain, and Georgetown’s McDonough School of Business now offers a handful of classes in fintech and crypto. And this trend is just getting started. Recently, several elite schools have announced incoming investments earmarked for building out technology initiatives. The USC Marshall School of Business received a $5 million gift to establish the Digital Assets Initiative, which will establish new curriculums and research opportunities in cryptocurrency, NFTs, and blockchain. Similarly, Harvard Business School is establishing the “D3” Institute to promote collaboration and research in digital and technology, data science, artificial intelligence and machine learning, and design thinking. And University of Pennsylvania’s Wharton School recently received an anonymous $5 million donation (in bitcoin) that will support the Stevens Center for Innovation in Finance, which focuses on fintech research and education.